Property Investment for Retirement

While many fortunes have been made and lost in the real estate business, many people overlook the value of real estate investing when it comes to planning for retirement. There are many great ways that you can let real estate build a nice little nest egg for your retirement and the sooner you begin the process the better.

While there are all kinds of stocks and mutual funds that confuse even the most intelligent among us, real estate is a pretty straightforward business to get into. The problem is that many people feel it is too risky. The truth is that there are many different types of real estate investing that all carry different risk to the buyer. One thing is for sure and that is that with proper care and attention properties tend to gain value over time rather than lose value. If you purchase properties today and properly maintain them, you can not only reap years of rental income while paying the mortgage on these properties but you can also find your retirement home and pay today's prices for it rather than the prices of tomorrow.

When it comes to real estate it is always good to arm yourself with knowledge before taking any steps and you should carefully discuss all plans for your financial future with your trusted financial planner or advisor. His or her job is to give you guidance when making plans and purchases that will affect your financial stability and security. They can also help you with the matters of taxation, cost analysis, estimated inflation, and the average rise in property value for an area.

As I mentioned before there are always risks when it comes to any sort of investing. The same holds true for real estate investing. Things can go wrong. On occasion you will find lemon properties, for this reason you need to have a complete and thorough inspection performed before you purchase the property. You should also make sure that you are aware of your state and local laws as they apply to landlords. For this reason it is a good idea to consult with an attorney that specializes in this type of financial investing in addition to your financial advisor.

Rental properties aren't the only way to build a property investment portfolio. There are all kinds of property investment opportunities for those that are willing to take the risk. When it comes to property investing, the greater risks often net the greater potential rewards. The thing you must remember is that you are gambling with your financial future. I tend to stick with rental properties as they are a fairly safe bet and actually pay for themselves over the years while building a nice nest egg for my future.

There is the eternally fascinating investment opportunity that property flipping presents for one. When flipping a property you purchase a property below market value-preferably one that requires minor cosmetic repairs. Make the repairs. Then sell the house for a substantial profit. This is a risky venture for those who are novices to the field and many would be investors have lost a great deal of money doing this. Successful investors however can net significant profits in a very short amount of time if they have the knowledge and skills to do the work themselves and time things perfectly.

There are even more property investing opportunities that provide even greater risk, as they are highly speculative known as pre-construction investing. This is the type of investing that creates millionaires. On the flip side it has sent many into bankruptcy along the way as well so tread very carefully before engaging in this sort of real estate investing and take great care never to invest more than you can afford to lose.

As you can see there are ample opportunities in real estate to create an outstanding financial retirement plan for you and your family. The only decision you need to make is whether or not this type of investing is a good fit for your comfort zone.

Insurance and your Financial Retirement

When planning your financial retirement there are many things you should consider before taking the plunge and not all of them are overtly financial, though in some large way they are all very financial considerations, particularly if you don't take the time now to consider their importance later. Insurance is an important consideration when it comes to retirement. Depending on your age at retirement you may or may not qualify for Medicaid, which could leave you in a bit of a pickle when it comes to covering the high cost of insuring your health.

If you have a spouse that will continue working for a year or two you may want to consider the cost of being added to his or her insurance coverage. Chances are it will be less expensive than striking out on your own for health insurance coverage, which tends to increase in cost with age and according to health.

Dental insurance is another huge consideration among those approaching retirement age. The cost of actual dental insurance can be quite cost prohibitive but there are other options in the form of discount programs. There are quite a few programs that exist and all you really need to do is a quick Internet search in order to find more than a few good prospects. You will want to make sure that the plan you are considering has providers in your area before signing up. Some of these plans actually offer discounts on other services such as vision, prescription drugs, and even medical care. The costs typically vary according to the offerings of the plans in question.

Medications are another important consideration when retiring, particularly if you are planning to retire early or prior to the traditional retirement age of 65 when Medicaid kicks in. Some of the plans mentioned above offer discounts on prescription drugs and there are other things you can do such as asking your doctor about generic options or less expensive methods for medication that might exist. Some drug companies are offering free medications to people who meet their qualifications.

Long-term care insurance is a relatively new concept and something that many of us do not wish to consider but is something that really should be considered when you are young enough to get reasonable rates. If you are in your 50's and early 60's you should be able to get this particular type of insurance for around $100 a month. Whether you want to acknowledge that this could be a need for you or not, the odds are that it will be a very real need in time. Unless you plan to leave significant amount of debt in your wake it is a good idea to make sure you invest in long-term care insurance.

Home and auto insurance typically go through a reduction in cost as you age. This is good news on many levels as it leaves you the option of picking up additional insurance coverage or at the very least filling in the gaps that some of your other insurance costs are leaving in your carefully planned budget. You should keep in mind however that once you reach a certain age they will begin to rise again. Save the pennies you save on the premiums during the good years in order to cover the costs during the lean years. Insurance is one of those costs that simply must be covered. It helps greatly if you plan for these costs when creating your retirement budget.

Long Term Retirement Planning

We all know that sooner is much better than later when it comes to planning your retirement. The more money you sock away and the longer that money has to grow and work for you, the better the position you are in to enjoy your retirement to its fullest. With this in mind, you need to approach all of your retirement investments as long-term rather than quick turnover investments.

It is often tempting to risk it all for the promise of a high return on your investment but you must remember that with great reward comes great risk and most of the time your security is simply not worth that particular risk. There are several different types of long-term investments that you may find to be reasonable and even attractive investments.

Bonds are a popular long-term investment. These are very much like bank issued CDs with the minor exception that bonds are issued by the government. There are many kinds of bonds and you should research them all before committing to one over another. If you select the right bond you might find that given enough time your bond will double in value over time.

Mutual funds are another popular investment for long-term investors. These are pools of money that are combined in order to invest in stocks, bonds, and other short-term investment ventures including securities. These funds are handled by the fund manager who decides where and how the money will be invested. This leaves you to reap the rewards that his or her experience will bring in for you over time.

Stocks are another popular option for those interested in long-term investing. It should be noted that investing in stocks is much riskier than investing in mutual funds though the payouts when things go well are often much more substantial. If you decide to delve into the realm of stock market investment you should be aware that every transaction costs money, that you need to thoroughly research the ins and outs of this type of investing, and that you are taking a substantial risk with your retirement investment. You should also be absolutely certain that you thoroughly research the companies in which you plan to invest and only invest in companies that are well established and showing strong potential for future growth.

With any major financial decision you should consult your financial advisor for guidance and advice. His or her job is to help you turn your limited investments into as much money as possible in order to secure your future and your retirement. The guidance that a good financial advisor can provide when it comes to long term investing is invaluable and should not be discounted or taken for granted any more than the advice you would receive from a doctor or an attorney.

My favorite type of long-term investment is real estate. While there are those that will argue that the return on this investment is too minimal to save for retirement I would argue that the fact that properly maintained and rented units will pay for themselves over time making them pure profit when the time comes to sell or simply to maintain a monthly income throughout your retirement. The more rental properties you own the better your financial position and the more options you have when the time comes to sell those properties. Real estate is one field in which fortunes are made and lost on a regular basis. Rental property is the safest bet for most when it comes to long-term investment and the most significant return on investment. There are options that go well beyond buy and hold when it comes to real estate. If this doesn't excite you perhaps rehabbing property or the even more speculative field of pre-construction investing will offer more appeal.

Long-term investments will be the primary fuel for your financial retirement funds and plans. You need to carefully consider the best possible option for your needs and work towards you financial goals.

Creating Small Business Loans Online

There are many different ways to finance your small business and the focus of this aticle today will be to help you in creating small business loans online. Depending on what stage you are at with your small-business, you may have different financing needs than other small-businesses.

The first website that we would like to point you towards in creating small business loans online can be found at: http://www.businessfinance.com/small-business-loan-online.htm. This website is very good because it can help you decide what particular source of financing that you need, depending on where your business is at financially and growth-wise. This website does give different descriptions on the different types of financing available for small businesses so that you can better characterize what type of small business loan you should apply for. This website serves as an intermediary for roughly 400 lenders and the website also has a tool which can help you determine how much money you might need to borrow. Each lender will be different as far as its requirements but this website does seem to keep in mind what each lender requires. This is going to be your best source of information as far as any websites that this author has seen for websites dedicated to creating small business loans online. It is hard to compare this website with the second website that is listed here because the second website is a direct lender whereas this website is an intermediary between you and the actual lenders.

The second site that also has great deal of information when helping you in creating small-business loans online is http://www.americaoneunsecured.com/loans/FastLoan.aspx. This website does offer you a very fast turnaround time in regards to approval or denial so that you know if you need immediate financing, this may be the company that you want to turn towards. Their turnaround time as listed on the website as one to three days. This small business loan can be in the form of unsecured debt so you do not necessarily need to use the equity in your house or anything else that you own as collateral for this.

Remember that as you're looking around when creating small-business loans online, take your time to make sure that this small business loan fits what your business needs. Many people look for business financing but may not necessarily need the funds. You want to take a close look at your business plan and if you have any doubts, call your local banker and ask him or her if they can take a look at what you're doing and if this makes sense. There's no need for you to rush into any sort of loan that does not make sense for your business in the long run. Growing a small business is very difficult as proven by the fact that most small businesses fail within the first five years so if you are succeeding in growing, make sure that you continue this trend by not over-leveraging yourself in this can include financing. Hopefully this article has helped you in learning how to create small-business loans online and where to look for information.

Creating Online Business Ideas

Within this article today on creating online business ideas, we will be giving you a few different websites to get yourself thinking. When you are thinking about and creating online business ideas, the best ideas can come from observations that you make through your knowledge of the subject. Taking the time to read and remain current with online marketing and business trends will end up paying great dividends for you if you can use this information to your benefit.

The first website that we would like you to visit to help in creating online business ideas for you is www.clickbank.com. This website is very valuable because it has many different products that are for sale so you can see what the current trends are as far as top sellers, etc.. This will go in line with what you will learn in the second paragraph because you'll want to see if you can improve potentially on current products that are being offered.

The second website that we would like you to visit to help in creating online business ideas for you is www.affiliateprograms.com. This website has many different affiliate programs which you can join and promote or it can give you some ideas as to how you could change potential programs. If you take your time and look through how these programs are marketed, you may be able to see where you can make a change and offer a better product. Much of the improvement that comes through business on the Internet as well as off-line come in the form of improvements on current products. This is what you would be doing if you look at these affiliate programs. See where you could potentially improve what they have to offer. Take their program and offer it with a twist.

Hopefully these two websites have helped you in looking for ideas to improve on. To get new ideas to develop on the Internet you will have to take the approach of traditional business. You must study the marketplace and then create a product that fills in the current need. If you just create a product because you think it is cool, that is not necessarily going to lead to success for you. You need to see where someone has a need that you can fill and if you can do this, you will have great sales. See what your competition is doing to solve needs and do this just a little bit better. Also see what types of customers would shop online at your particular store and also see the culture of these people. By taking the time to see what your competitors offer as well what people who visit your site are looking for, you are putting yourself in a great position to be able to fulfill their need. This will lead you to being able to create online business ideas almost at will. Ideas are most powerful when they are backed by research because there is a solid basis for their success.

Creating Business Cards Online

There are many different places for you to create business card online. Within this article today on creating business cards online, we're going to look at a couple of different places which you can look for business cards and the overall cost for doing it.

The first place that you will probably want to look is at the following website: http://www.overnightprints.com. Within this website, you are able to print business cards as well as stationary, letterhead, and other products that you could possibly need. The business cards printing starts at $9.95 and you are able to upload your own design for the business card to be printed as well as utilize designs available on their website. These are full color business cards that come with 15 point font. With their bargain value starting at $9.95, you get a hundred business cards. These are single-sided and if you decide to do double-sided business cards, this will run you $14.95. It really behooves you to order more than a hundred because if you are able to go up all the way to a thousand business cards, you can receive these single-sided for $39.95 or double-sided business cards which will cost you $10 more for a grand total of $49.95. Another nice thing about this website is that it does have an interactive designer in which you are able to use their system to upload images or logos. So within their website you are able to upload your logos, design a business card, or choose from their own designs and just change text and font to place a quick order. Everything seemed to be very easy to use so this would be a site to be recommended.

Another website that you may want to consider when looking into creating business cards online is: www.123print.com. This website offers their cheapest business card printing starting at $4.95. Within their website, the type of cards that you can print is broken down by category such as accounting or finance or pets etc. Depending on how many business cards that you want this may be a particular website that you may want to use. For 100 cards, you'd only have to pay $4.95, which will save five dollars over what overnightprints.com offered for their $100 value.

If you go to Google and type in a phrase "creating an online business card", you will receive a great deal of offers. There is more than enough competition on the Internet so do not lock yourself into just one deal and see what people have to offer. The nice thing about the first website was that everything seemed very easy to use with a simple interface. It is always nice when a website is put well together.

Hope this article on creating business cards online has helped you. This is not something that needs to be difficult in any stretch the imagination but rather something that you can fit into your schedule when you have an extra 15 to 20 minutes one day.

Creating Best Online Business

There are many different ways to make money on the Internet but this article today will focus on one particular idea, creating the best online business. There are as many ways to make money on the Internet as possible but there aren't a great deal of tried and true methods that can work for different people.

The method that we will focus on today is creating a website in a small but profitable niche. What all businesses come down to is finding and maintaining a strong and solid customer base that can constantly make them money. This is true no matter what type of business this is, Internet or retail. The only way that a company makes money is by attracting a solid base of customers and then building off of that. If you are able to build a solid base of highly responsive customers, you will have the opportunity to print your own money.

The first key in creating the best online business is to help you identify a niche that you can work in. this can be a bit tricky but you must make sure that it has a few characteristics. First, you will want the subject to be something that you are interested in hopefully. To truly create a website that people will want to keep visiting, you will have to have a great deal of information and different ways to keep them interested. You will probably need to be researching these topics quite a bit so a strong interest within the field will help you. Secondly, visit www.findhotniches.com. This website can help you generate ideas on what different areas are underserved. The author of this website, James Jackson, gives you niches plus keywords so that you know what to build your website around.

That was great information but here is the rest quickly. You want your website to be built around those keywords so that Internet searches bring up your website among the first page of search results. By doing this, you can start gaining traffic to your website. By constantly writing articles, you can develop a repeat client base which you can begin selling to. Once you are done developing the website, you need some sort of product to sell. This is not necessarily something that you have to come up with. If you go to Clickbank.com, you will find many different products that you can probably sell within your particular niche. You will get a share of the profits and the system is automated so that you just have to guide your clients over to that particular website and everything else is taken care of for you.

If you decide and look into developing a newsletter then you can promote a product at the end of the newsletter, which could bring you in a great deal of money. This is where you can make some good money. Hopefully this article on creating the best online business will help you out. If you want to succeed, try this idea but keep testing as it takes great time and effort to become a strong and profitable website.

Creating A Home-Based Business Online Opportunity

There are many different ways that you can create a home-based online opportunity. Within this article today we are going to look at creating a home-based online business opportunity.

The first one that we will look at is to become a freelance writer. This is a very good way for you to make money if you need some part-time income but it is not as something that you can do on a full-time basis. It is often hard because there are so many writers out there that the amount of money one can make off of freelancing might not be enough to pay the bills. This can be a great way to start and get your feet wet working online because you'll have several different opportunities to learn about different areas of the Internet. Many authors have been given the opportunity to write and learn about different subjects such as writing for e-zines and other online opportunities. This can make you more savvy about the Internet and how you could further create a home-based online business opportunity through your talent and insights from your freelancing experience. If you are interested in learning more about freelance writing, you should look into directfreelance.com or freelanceworkexchange.com. I would highly recommend looking at freelanceworkexchange.com because if you join for a week, you can see a variety of jobs that they have to offer as well as be able to download an in-depth ebook on how to make good money freelancing. This e-book is very valuable and gives you some good ideas to make extra money freelancing or how to market yourself adequately as a freelancer.

Another way you can work in creating a home-based online business opportunity is to work on building a website built around a particular theme or niche. This does not take a great deal of money and if you work at this, it can build up into a very nice part-time or full-time income for you. You may not see instantaneous results but if you take time every day to work on developing your website you'll be pleased with the end result. If you want to find some underserved niches that are in need of a good website to be built around this, take a look at the following website: www.findhotniches.com. This website will give you particular information on how to build a website and a niche as well as particular niches that need some development. You are given all the tools and you have to take your time and develop a website.

Hopefully this article today on creating a home-based online business opportunity is giving you some food for thought. We only looked into a couple of possible suggestions but if you take the lessons learned here and search the Internet and keep an open mind, you can find anything that can possibly interest you. If you look the website www.clickbank.com and look around at the different products, you may find an affiliate program that you may want to market as well. What is great about this particular website is that everything is already set up as far as products are related and all you have to do is figure out how to sell the product. This will go back to you learning more about Internet marketing and about the different strategies that you can do for this.

Creating An Online Business

There are many different online business that you can create and in this article today we are going to look at a couple of different types. This article focused on creating online businesses and the different types that you can create.

The first kind of businesses that you can create when looking to create an online business would be a website which serves a particular niche in the market. Many people have done on this and this is often done by trying to find an underserved niche, building a website, and then profiting off of this small but profitable match. A great place to find more information on this particular topic would be www.findhotniches.com. Here the author has created a website which finds underserved niches which you could potentially build a website around. When you're building a website, you're going to want to find cheap keywords that you can use to help build your business as well as create good content. By creating the content and then creating back links between yourself and other websites, you'll be setting yourself up to have a high page rank with Google. By using AdWords to bring traffic to your website and then also developing your natural search engine traffic through building up a website, you will have built yourself a very solid business. This is just one way of creating online business.

Another way to you can build and create an online business is through eBay. This is an area which was particularly hot several years ago and still remains a solid business proposition. Many people are able to make a full-time income on eBay. You will need to find a wholesaler where you can get products at a discount to sell on eBay. The general idea when working on selling on eBay is to find a drop shipper. A definition of a drop shipper is a wholesaler sells you a product and will ship the product to a customer. You will buy the product at the wholesale price and then make money on the difference between what you buy the product for and sell the product for on eBay. Using the wholesaler allows you to focus on selling the product without worrying about stocking the product. You do not need to worry about any sort of shipping or backend but you will want to make sure that everything gets sent out. If there are problems with shipments, the customer will be coming back to you and not to the wholesaler to. If you go to worldwidebrands.com, you will find the best wholesale shipping directory on the Internet.

These are two of the different ideas in creating an online business. There are many ways to make money on the Internet but these are two proven methods. You will not have to use a lot of money up front to create these particular online businesses and these businesses can be something that you will have great deal of success with.

Creating A Work Home Business Internet Online

Within this article today, we're going to look at creating a work at home business that focuses on the Internet and online. There are many different businesses that you can focus on and we will look at what you should look for within a particular business that you want to do.

There are great many opportunities for you in creating a work at home business that focus on the Internet and online. One of the best resources for you to find information about this is at www.affiliateprograms.com. You'll want to spend a great deal of time visiting this website because you can find many different affiliate programs that you can market in many different categories. Some of the categories that they have that you can market include finance and investment, food and beverage, automotive, and health and fitness. Take the time to read because each affiliate program will list their website as well as a small description on what they do and you will want to visit the website as well. If you are going to be spending a great deal of your time promoting a particular website and program, you'll want to make sure that this is worth your while. Also, with each of these particular programs, you should look at how much money you would be making by selling each of these. You'll probably find several programs that seem interesting to you so see which one peaks your interest and pays well and head for that opportunity.

As far as fair warning for what seems to be opportunities on the Web for other things, there are many different websites that promise that you can make money through either taking surveys or through posting on free forums for several hours day. This sounded good and many people have signed up and found that they have wasted a great deal of time and money in the end when trying out these so-called "opportunities. Remember to listen to your gut when you're thinking about this. There are many work-at-home scams out there so make sure to take your time in reading about what the different websites have to offer.

Another great work home business that has an online focus can be eBay. This is stressed throughout some articles on this website but it is a great tool for you to begin your career. You can learn how to write sales copy for your auctions as well as how to properly promote yourself. If you take the lessons to be learned on eBay and apply them to other Internet marketing areas, you will find yourself ready to tackle almost anything out there.

Hopefully this article on creating a work at home business that focuses on the Internet and online has been beneficial to you. When we designed this article and wrote it, we want you to know what to look for within a particular business as well as what to do for it. It is important to know what to look for as well as what to avoid.

E-books and Affiliate Programs

Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you.

Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.

Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.

Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial.

Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will very soon find out that this is an excellent way of increasing sales, subscribers and referrals.

Getting Rich from Affiliate Programs

Some times it pays to work with others. In this article we
will discuss how to make money with affiliate programs.

Affiliate programs (also called Referral Programs or
Partnership Programs) are essentially commission-based sales
schemes. You recommend a site to your users and pick up a
percentage of any sales those users generate. You benefit
from the commission and the site benefits from sales it
wouldn’t otherwise have made. If you’ve ever gone to a
website and seen links to Amazon, those were affiliate
links.

You can run an affiliate program from a site you’ve already
set up, or create a site specially to promote a product or
service. As long as it brings in more cash than you spend on
building it and buying traffic, you’re laughing.

Affiliate ads work two ways: you can join them to make
money, or you can run one to attract users.

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Joining An Affiliate Program
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As with any marketing venture, you need to be careful in the
selection of an affiliate program. The benefit of an
affiliate program is that it gives you another way to make
money from your users. Instead of selling them a product
yourself, you send them to a partner and take a cut.

On the downside though, your affiliate ads will take the
place of a different ad that you could have put in that same
spot. You have to make sure that each advertising position
on your site is bringing in the maximum revenue possible. If
you’re not getting the most from your site, you’re tossing
money away.

The key to success is to choose the right program, right
from the beginning.

Now, a lot of commercial sites run affiliate programs.
That’s because they know that they only have to pay a
commission if a sale is actually made; it’s a proven way to
generate revenue without risk. What that means for you is
that when it comes to choosing an affiliate program, you’re
going to have a huge range to choose from. What it all boils
down to though is product and price.

While it might be tempting to go for the program that pays
the highest commissions, the program won’t pay you a penny
if your users won’t go there or won’t buy once they get
there. You have to be certain that the service you’re
promoting is of genuine interest to the kind of users you
buy, whether you’re buying them from search engines or
anywhere else.

Sure, you can work backwards: You find a high-paying
affiliate program and create a small site to send users to
it, but do you know where to buy users for a program like
that? You’re going to have to research the field, check out
the most popular sites, and negotiate banner campaigns and
link exchanges.

That’s fine if you want to invest the time and the effort.
But it’s much easier to find an affiliate program operating
in a field you’re familiar with, and use that program to
earn extra cash.

For example, suppose you had set up a dating site. You might
make bit of money selling subscriptions, but you might make
even more by joining Match.com’s affiliate program and
selling them your users. Unless you’re planning to be the
Internet’s biggest dating site, you’re not going to be able
to compete directly and beat them, but you can join them—and
earn money.

Or rather than sell your users directly to a ‘competitor’,
you can look for services that complement your own. Visitors
to your dating site, for example, might be interested in
buying flowers, books on relationships or tickets on singles
cruises. Instead of selling just one product—membership
subscriptions—you’d be selling a whole range of different
goods to the same people, and increasing the sources of your
income.

Here are some tips to selecting an affiliate program that is
lucrative and right for you:

* Don’t accept less than 25% commission. You can find
affiliate programs with great payment structures and high
percentages of the purchase price in just about every
field.

* Look for comprehensive statistics pages that list the
number of click-throughs, sales and earnings so you can
see
how you’re doing. The information should be broken down
by month.

* Look for programs that offer a wide variety of
promotional tools to put on your Web page, including text
links, banners and graphics.

* Find out how often you will be paid and make sure that
the payment schedule meets your expectations. Some
programs pay
monthly, others quarterly; which is best for you?

* Look for examples of marketing methods that successful
affiliates are using to get the best results.

* Make sure that top level support is given. If they can’t
answer your questions promptly and intelligently, you
don’t want to work with them.

Affiliate programs offer a viable solution to competing
against larger competitors and still make money. As the
saying goes, if you can’t beat them, joint them!
Until next time,

How to attract affiliates

In this article we will discuss how to attract affiliates to
you program.

One of the biggest fears new Affiliate managers have is in
finding new affiliates. This fear is a stumbling block that
stops many site owners from getting started with affiliate
marketing. Interestingly, with a proper marketing strategy,
getting affiliates may not be very difficult. Given below
are some tips that may help in attracting new affiliates.

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Find complimentary sites
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"Complementary" sites are a sites that sell products or
services that compliment your
offerings. If you sell "gardening tools", a site that sells
books on "gardening tips" would be a perfect affiliate. If
you sell software, try looking for sites that sell computers
or computer parts. Finding sites that already attract your
target market, and can benefit from recommending your
product or service to their visitors, is the goal.

************************************************************
Find content sites
************************************************************
There are many sites that do not sell
any kind of product or service but are mainly
content-oriented sites. Such sites promote an idea, concept,
study or belief. Content sites that are used as a resource
for your target market are ideal affiliates.

************************************************************
Finally, there are several sites on the Internet dedicated
to listing affiliate Programs. Get your program listed in
these directories.

************************************************************
Classifying Affiliates for better management
************************************************************

The hardest part of administrating an Affiliate Program is
deciding what your affiliates need to help make the sale.
But, by carefully categorizing your affiliates, you can
easily determine what their needs are and how to accurately
meet them. The plan given below helps in categorizing
affiliates in order to manage your affiliate program better.

The first step is to pick at least three types of
affiliates. Take a look at your affiliates and try to
determine one outstanding characteristic that can easily be
compared across the board and choose at least three types of
the characteristic. Here are some examples:

* Level of Sales - You may find that your affiliates are so
completely different that it's hard to find something to
classify them by. Try classifying them by the level of
sales they've reached with you. You'll most likely find
that youhave a few forerunners that lead the pack with
a number of sales, quite a few affiliates that have.
sporadically made a sale or two and some that have yet
to make a sale. This will help you classify them based
on sales.

* Products - If you sell a wide variety of products for
specific interests/needs you may be able to classify your
affiliates by product. For instance, a financial site
could classify types like Personal Finance, Small Business
Finance, and Corporate Finance.

* Industry - If you market commodities like office supplies,
health and beauty products, house-wares and so on, you may
find that your affiliates come from a wide variety of
industries. You can most likely classify your affiliates
according to their industry.

************************************************************
************************************************************
The Second Step is to determine the needs of each type. Each
of your affiliate types will have different needs; some of
their needs will overlap, but you should find a distinct
difference in many of their needs. If you find that all of
them have the same needs, go back to step one and re-think
your types.

************************************************************
Here are some basic things to look for:
************************************************************

* Linking Methods - Different types of affiliates will need
different linking methods. Let's use the example above
where we had different groups based on sales. Your low
sales group may be satisfied with a banner or two to place
on their site. Your medium sales type may be interested
in an article or two for added content on their site.
Your high sales group will probably pass up banners
for articles, guestbooks, email ads and signature files.

* Capturing visitors is what you want. In order to do so --
you have to know what they want. Visit your affiliates'
sites to see what visitors are looking at and looking for.
Ask yourself, "How does my product relate to what I am
seeing?"

* Different types of affiliates may expect different
commissions. You'll have some Affiliates that have joined
your program "on the side" and others that plan on earning
a
substantial income from the program. Determine what effort
they are putting into advertising, how much other programs
in your industry are paying, and the amount of time they
devote to your program.

************************************************************
************************************************************
The Third Step involves the process of creating and
compiling linking methods for each group of affiliates.
Based on the needs you identified in Step two, create and
compile linking methods for each type. Here are a few
linking methods to think about.

* Banners - Though they aren't as effective as other linking
methods, banners are still widely used and expected. Make
banners in a variety of sizes to fit tops of pages,
bottoms, toolbars, sidebars and other miscellaneous areas.

* Articles - These are great for affiliates that need
content for their websites and newsletters. Be sure that
your articles are articles and not ads.

* Email Ads - Your active affiliates may be interested in
placing ads in e-zines or their own newsletters. Try
writing
a few ads in different lengths.

* Signature Files - Dedicated affiliates may even add your
tag to their signature line. Give them a few witty lines
to choose from.

* Guestbooks: - Let your affiliates help you build your
Opt-In email lists with guestbooks. Offer them a
commission
for each email address they send you, or each resulting
sale
from the subscribers they send you.

* Product Images - Give your affiliates images that show and
link directly to specific products. They'll be able to
choose an image specific to their site, or choose several
images to display.

* Review each affiliate Type and match them up with your new
linking methods. You may have some linking methods that
overlap Types -- this is okay. Just be sure you are
concentrating on the affiliates' needs.

************************************************************
************************************************************
The Fourth Step is to decide commission levels. Your first
decision will be to determine whether you want to pay a flat
rate or percentage of each sale. Based on the needs you
identified above for each of the affiliate types, decide on
a commission amount for each Type. If you have a two-tier
program, consider the possibility of different second tier
rates as well.

************************************************************
************************************************************
The Fifth Step is to devise promotions for affiliate groups.
Once you have your affiliates properly categorized and your
system under control, consider developing promotions for
your affiliate groups. Give them special incentives to sell
more during a certain time frame, move seasonal products, or
increase business during your slow months. Offer them
additional commissions, or even bonuses for reaching a
specific amount of sales.

In conclusion, if you follow the steps I have just outlined
and if you are ready for a little work and a lot of
organization, your affiliate program should be up and
running in no time.

Ebook Marketing Article series : 8. Steps to Publishing Success

Even if your best friend owns a top publishing
company, giving you an immediate "in," this does not
guarantee publishing success.

First, you have to write a quality book that has a
clear target audience. And your book must answer a
common problem or need that audience shares. Then you
have to develop a marketing plan, and stick to it for
at least two years.

Let's begin with the process that should commence
before you write your first word. Begin by reading A
LOT. Read both books you passionately love and books
you can't seem to make it past page five. Then figure
out what the author did in the book you loved, and
what was wrong with in the book you couldn't finish.
Write down these points so they are crystal clear to
you. Read other people's books for inspiration and to
discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down
your subject, and then divide it into chapters. Each
chapter should address a specific aspect of the
problem your book is going to solve. In each chapter,
break the specific aspect down into several parts.
This will help your readers take in your information a
bit at a time instead of overwhelming them with every
bit of information clogging up the pages until they
feel like they're about to go blind. It's not quite
spoon-feeding the information to your readers, but
it's close.

The next two steps are obvious. Write your book and
then revise it. And then revise it again. And perhaps
again. Of course, writing is extremely hard, and
writing a book can seem like an impossible task. There
are many books out there that give you guidelines to
help you become familiar - and even love - the process
of writing and revision. Find a number of books about
writing. Better yet, find a number of books about
writing the specific type of book you aspire to write.
These can serve as roadmaps on your writing journey.

Once you've written your ebook and revised it at least
twice, show it to someone else whose opinion you
respect. If you're lucky enough to know a good editor,
see if you have something to barter for him or her to
go through your manuscript. Or join a writing group
and let the other members critique your work.

Then take all these ideas from other people, and
revise your manuscript one last time. And then stop!
Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing
a book is to know when to stop writing and tinkering
with it.

You've finally written your ebook! Pop open the
bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of
your system, what do you do next?

How to turn your ebook into Profits

Ebooks are a revolutionary way to publish your book
without incurring the costs of print production. All
you need is a relevant and targeted subject and some
inexpensive software, and you can transform your
manuscript into a book.

The problem, in terms of actually seeing any profits
from your ebook, is that the market is overwhelmed
with ebooks, and many of them are not worth the time
it takes to download them. Just because the ability
exists to easily produce an ebook, doesn't make it
good writing.

Make sure your book does not simply rehash old
material. You will injure your credibility as an
author by claiming to offer valuable new insights and
disappointing your audience with material they've read
a zillion times before. So spend enough time writing
and revising your book to make sure it's of the
highest quality and presents the most current
information. A good book will eventually sell itself;
false claims about your book will make it extremely
difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a
quality product that answers some question or need of
your target audience with NEW information, how do you
know how much to charge for it? Rule number 1: Set a
price for your book equal to its value. An
under-priced book will only give the impression that
your book isn't worth very much.

To figure out a fair price, estimate how much time you
put into creating it and how difficult it was to
transform the necessary information into
understandable and engaging writing. Figure out how
much your time and effort is worth, and then price it
accordingly. The goal is for you to be adequately
compensated for your talent, your time, and your
effort.

Once you've figured out a price that is high enough to
convey the value of the book, but not so high as to be
out of the reach of your target audience's mean
budget, then it's time to offer it for sale on your
website. To attract sales, you will need to develop a
promotional campaign, particularly if you are an
unknown author.

There are multitudes of books about self-promotion
that will guide you in your efforts. Choose a plan
that is both creative and professional. Learn how to
write a catchy yet informative press release, and send
copies of your ebook to sites that specialize in ebook
reviews.

Learn how to write powerful sales copy, or hire
someone to write it for you. This is an essential. You
absolutely need excellent sales copy to sell your
book. Make sure the copy includes all the reasons your
target audience needs your book, and the benefits they
will derive from buying it.

Use graphics in your promotional materials. Beautiful
graphics have the power to instantly convey the
quality and value of your ebook. Graphics can also
convey the amount of valuable information the book
contains, and your careful attention to detail.
Professional graphics sell professional books. They
reassure the customer that the product is what it
claims to be.

Consider excerpting chapters for articles. You can
offer these tidbits for free on your website as a sort
of demo of your book. Include an order form for your
ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure
to simplify the process. It's a good idea to offer a
few bonuses that make your book even more enticing to
purchase, but make sure the bonuses are valuable and
high quality. Too many bonuses that are basically a
load of useless stuff will compromise the impression
your audience has of your ebook. The goal is to convey
to your audience that they are getting a quality
product for a good deal. That means applying
restraint, especially when it comes to adding bonus
items. Too much free stuff offered diminishes your
credibility.

Make sure your book is a quality product. Make sure it
is relevant and current. Develop an effective
marketing plan that includes excellent sales copy and
excerpted articles. Then offer your book for sale, and
wait for your audience to discover you!

Ebook Marketing Article series : 7. How to Price Your eBook

You've written and compiled an ebook. Now you have to
decide how much to charge for it. Finding the right
price is essential to the success of your product. If
you charge too little, people will think it's of
little value, and they won't purchase it, or even it
they do buy your book, you will have to sell thousands
of copies to get to the point where you can begin to
see a profit. If you price it too high when compared
with your competition, you will find yourself steadily
lowering the price, which will cause you all kinds of
new problems in the future. For example, if you sell
your ebook at first for $39.99, and later reduce it to
$24.95, don't you think the people who bought it for
$39.99 are going to be PISSED?

Choosing the right price for your ebook is one of the
most critical parts of the marketing process. The
first rule of pricing ebooks is to never underprice.
Determine the highest price your audience can afford,
and then if you find your book isn?t selling, you can
always reduce the price. Before you take that step,
make sure you are promoting your book like crazy on
the Internet and on websites. The price should be
aimed at bringing in profits, but you should never
forget that price is one of the factors that people
use in judging the value of your ebook ? before they
buy it. So always start with the highest price, and
then launch a mega-marketing campaign.

Pricing an ebook is particularly difficult because
ebooks are a fairly new commodity. Since they are
digital, the value of an ebook is as confusing as the
understanding of what digital actually is to the
average layperson. This means that we must look at
ebooks in a different light in order to determine
their actual worth in this brave, new cyber world.

Let's look at the difference between a book in print
and an ebook. A printed book is an object you can hold
in your hand, store on your bookshelf, even hand down
to the next generation. It is priced on factors such
as paper stock, design and production costs, and
marketing.

But the fact that unites ebooks and print books is
that they are composed of ideas. It is the ideas in
these books that have the ability to change, or
possibly transform, people's lives.

What do you think an idea is worth when evaluated
against the cost of paper and ink?

It is the IDEAS that are valuable! That is how you
determine the cost of your ebook.

What should I charge for my ideas?

There are all different formulas and methods for
determining the correct price for your ebook. Let's
begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and
maximum exposure. This goal is aimed at drawing
customers to your business or service, or to
establishing the credibility of your reputation. If
this is your main goal, you should aim to keep your
price on the low side. Some authors have even priced
their ebooks at a profit loss to draw a high number of
new customers. The key is to find a price that
maximizes your profits and the number of books you
sell.

This is an excellent pricing strategy if you are
looking to acquire long-term customers. Long-term
customers are extremely likely to buy from you again
and again ? as long as the first ebook they buy is of
exceptional quality and beneficial to the customer.

However, if your book contains valuable ? and more
importantly NEW information, references, or techniques
? then you should aim to price it on the high end.

After you figure out your goal, you must figure out
what your audience's need is for your ebook. For
example, does your book solve a particular problem? If
it does, and solves it in a way that hasn't been
written about in one hundred other ebooks, you will be
able to achieve high sales at a high price. If your
book solves a problem or answers questions in a new
and unique way, you should price your book as high as
you can go. You will achieve larger profits this way,
but bring in fewer customers. Just make sure the
question or problem that your book solves is one that
is important and relevant to the majority of your
market audience. If your ideas are not common
knowledge, or you are presenting a brand new
technique, you will be able to sell books at a high
price. Just be prepared for your competition to
undercut you on price as soon as they hear about your
book.

Keep in mind that the above pricing strategy is
temporary. Eventually, you will cease to sell books at
this high price. So figure out in advance how long you
plan to offer your ebook at this high price, and when
that time is up, change your pricing strategy.

If you want to see large profits over customer draw,
aim for an audience that is looking for easy solutions
to their problems at a low price. If your book is
aimed at solving one particular problem rather than
general advice, then you can charge more. Start at the
highest price the market will bear to bring in the
largest profits, and plan to discount the book a
number of times throughout the year.

Marketing Strategies

The key that unlocks the sales potential of your ebook
is to find a single sentence that becomes your selling
handle. This sentence states what question or problem
your book answers and the benefits your ebook can
provide. Then be sure to use that sentence in every
piece of sales and promotional material, and every
time anyone asks you about your ebook.

Besides promoting your books assiduously online, there
are several other strategies that can help you sell
more books.

One is to give something away for free with your book,
such as a valuable bonus item. Or bundle several
ebooks under one price, which lowers the price for
each ebook if they were sold separately.

An effective technique for figuring out a price is to
send out a survey to your current customers. If these
customers have already bought an ebook from you, ask
for their opinion in terms of price. Do this by
creating a sales page for the new book, but don't
include a price on that page. Instead, add a number of
links to survey questions that ask pointed questions
to aid you in assigning a price to your ebook.

Another strategy is to test out prices by creating a
number of duplicate sales pages with different prices
on each page. Make sure your sales copy is exactly the
same on every page, and includes your selling-handle
sentence. Then figure out for each page the conversion
ratio between visitors to your site and sales of your
book. This will tell you what your optimum price is.

Ultimately, if you've written a book that solves a
problem or presents a new technique, your book will
bring in both traffic and profits. So be sure to write
that selling-handle sentence that sums up what problem
your book solves and what the benefits of your book
will be to the customers who purchase it. And then
watch your market come to you!

Ebook Marketing Article series : 6. Rating eBook Compilers

Now that you've finished writing your eBook and have a
basic understanding of what an eBook compiler does,
you may be feeling overwhelmed by the number of
compilers on the market. To help you make your
decision, I have tested and reviewed the best-rated
eBook compilers currently available.

* E-ditor

This software has a demo version that you can download
to try out before purchasing. You can't actually use
the demo to create an eBook, but you can run the
software and test it out thoroughly to see if it does
what you need it to do for your particular eBook.

This eBook compiler is one of the easiest to use. The
software has a very user-friendly help menu that
provides instructions for and explanations of every
field on every screen. The program also includes video
tutorials demonstrating every step of this compiler
with clear explanations of all fields that need to be
filled out. There are 7 screens that you use to choose
your eBook options.

This compiler requires your files to be in HTML
format. You follow simple directions, and the compiler
loads your files. If you decide to edit your eBook
after it has been compiled, make any changes in your
original files and click on "Compile you eBook" and
your changes will appear in your compiled eBook.

E-editor allows for some customization of your eBook.
You can create a special page that appears when the
eBook is opened; create customized icons that appear
on the desktop after downloading; use your own logo on
the task bar of your eBook; customize the task bar's
buttons, where the task bar appears in your eBook, and
choose the task bar's colors. Additionally, you can
choose to have the eBook open to the last page read,
which many of your buyers will appreciate.

An excellent and unique feature of E-ditor is the
capability to choose a standard Microsoft window or to
create your own design for a window to personalize
your eBook. The program provides some sample window
designs, but you can use any .bmp (bit map skin)
graphic you have stored on your hard drive.

E-ditor is a good choice if you are new at producing
eBooks because it is easy to use and allows you to
customize the appearance of your eBook.

* Desktop Author

This compiler does not require a browser, nor do you
have to download software or plug-ins. The program
converts exe. files into pages that look like a
standard book. You can create and produce eBook pages
scaled to fit on your computer screen without any
scrolling. Additional features include WYSIWGY (what
you see is what you get) page editing and creation,
the ability to manipulate internal images, cut and
paste functions, hotlinks to pages, email, website, or
other files. It is an excellent compiler to use for a
marketing tools, such as creating brochures and
manuals in addition to eBooks.

* EBook Edit Pro

This compiler provides a demo version, which allows
you to test out its features. The software uses a
Wizard that leads you step-by-step through the set-up
and creation of your eBook. Customization includes
text editing that appears on the pop-up starting
message window; the ability to allow or prevent
resizing of your book and the mouse-click pop-up menu;
enabling or disabling the navigation bar and choosing
the buttons you want to appear; and customizing the
eBook's desktop icon and the logo that appears on the
navigation bar.

Ebook Edit Pro is loaded with excellent features that
allow you to create multi-media Ebooks, and includes a
Wizard that is customized for beginners and for
advanced users. The software uses HTML files,
downloading them from the directory where they are
saved. Edit and resave your files in the original
software used to create those files, and then with a
single click you can re-compile your Ebook.

Features include customization of icons, toolbars, and
the "about box." This compiler has a particularly
useful feature called the Rebrander feature. This
permits you to enter customized code into your Ebook
pages and distribute the Rebrander software to your
affiliates or distributors. They can then customize
the links included in the Ebook, but they can not
alter any link or information that you have not
entered a customized code for.

The software includes "eBrand-It" software that allows
custom fields for your customer's name, affiliate ID
or URL. This feature is a powerful marketing tool
because affiliates are much happier giving away your
Ebook from their own site when they can customize it.

* Ebook Compiler

This compiler offers a demo version that allows you to
compile 10 files. If you don't include graphics, you
can create a 10 page Ebook that allows printing and
copying of the Ebook. The catch is that you can't sell
any Ebook you create in the demo version.

The purchased software is user-friendly with
easy-to-follow help files that not only guide you
through the steps of compiling your Ebook, but also
explains what an Ebook compiler does. The software
provides detailed instructions on how to create source
files from Microsoft Word 2000 and 1997, PowerPoint
2000 and 1997, and HTML documents. It contains less
detailed instructions for creating source files from
other programs.

This compiler allows for password protection of your
entire Ebook or for selected pages. Additionally, you
can set a time limit on your Ebook. When the runs out,
the customer no longer has access unless they pay for
it. In other words, it allows you to create a demo
version of your Ebook for marketing purposes.

You can set a single password or multiple passwords.
Using multiple passwords assigns each user their own
specific password. Online help files guide you through
setting up your passwords. You can also create a Sales
and Thank-you page for selling a password protected
Ebook. This is a good choice for the novice,
particularly since it includes basic features for
password protection and distribution.

* Activ Ebook Compiler

This is an easy to use compiler that provides
excellent features. This software can support HTML,
JPEG, GIF, and all active plug-ins. Features includes
password protection, branding, internet linking, icon
customization, assigning unique serial numbers, splash
screen, file compression, and start-up messages. It
also provides free lifetime upgrades. Additionally, it
includes a preprocessor, re-brander, active script,
and detailed instructions for using HTML, Power Point,
and Microsoft Word files.

There are several other excellent Ebook compilers on
the market that are worth looking into.

Ebook Generator features splash screens, password
protection, branding, icon customization, and
compression control. Additionally, it includes virus
prevention that alerts the user to any modifications
made to your Ebook and offers usage statistics so you
can track your Ebook's use. With all these advanced
features, this is an excellent compiler for the
beginner because it is exceptionally easy to run.

Ebook Creator is another excellent compiler,
supporting HTML, JPEG, GIF, and PNG graphics, and
Javascript, VB script, and Java applets. It also
supports all Internet Explorer plug-ins. Standard
features include unique serial numbers, direct linking
to a form or a page on your website, disabled right
clicking, and search functions. The software allows
for expiration after a set number of days or usages,
which allows you to create demo versions. You can
create up to 1000 different passwords; every time the
Ebook is downloaded, a unique password is required to
access protected pages. The software provides
user-friendly menus and buttons that allow the
beginner to the advanced user to easily create their
Ebook.

Obviously, there are some excellent compilers out
there. So figure out EVERYTHING you need in terms of
features, and then compare prices and options. Do take
advantage of demo versions if they are offered before
purchasing. And then, have fun creating your Ebook!

Ebook Marketing Article series : 5. Choosing an eBook Compiler

What is an eBook compiler?

You've written and revised your ebook, hired an artist
who has produced outstanding graphics, and now you're
ready to actually put together your ebook. What you
need to make an ebook is software called an ebook
Compiler.

There are many different compilers to chose from, but
first, you need to know exactly what an ebook Compiler
does. Here is the simple explanation:

An ebook compiler is a software program that converts
either text pages or HTML text into a single
executable file or an ebook.

If you or someone you hired has created a file with
graphics in HTML, you will need an HTML ebook
Compiler. This type of compiler requires a working
knowledge of the HTML tag language. You can also use
software to do this for you, such as Microsoft
FrontPage or Macromedia Dreamweaver.

How do you choose an eBook Compiler?

There are a large number of ebook Compilers available
on the market, all with glowing sales copy and tekkie
language. It can get very confusing and overwhelming
very fast without some simple guidelines to help you
figure out which compiler is right for you.

Choosing an ebook Compiler depends on a number of
factors:

1. How did you create your pages? Did you use HTML or
PDF format? There are many more compilers available
for HTML, but you can find some very good compilers
that will covert your PDF files into an ebook.

2. Consider how easy the program is to use and the
thoroughness of the software's instruction manual. It
is absolutely necessary that the compiler you buy have
an instructional manual, documentation, or online
"wizards." If it doesn't, your chances of figuring out
how to correctly use the program are compromised, and
the time required doing so is going to be significant.
Many manufacturers of compilers offer a free trial
version so you can play around with it and see if it
suits your needs. Download the trial version and
ascertain that it actually does what it claims to do.

3. Security features. If you plan to sell your ebook,
check out the security features of the compiler
software carefully. Security features should include:
prevention of the reader from modifying text, access
only to the pages you assign or by entering a
password, different ways of generating passwords such
as secure passwords, user-friendly, and open
passwords.

4. Supported scripting. Find out what scripts the
software supports. Scripting allows you to create
special effects, customize menus, and create and
modify other user interactivity. Choose a compiler
that permits you to include graphics, search windows,
hyperlinks, forms, surveys, etc.

5. Pricing. This is a factor that is not always easy
to gauge. The highest priced compilers are not
automatically your best choice. Choose your compiler
based on the necessary requirements for your Ebook.
That means you need to know exactly how you plan to
use your Ebook and what functions you require.

Let's look at some of these factors in more detail.
First of all, make sure you have the correct browser
to run the compiler. The majority of HTML compilers
use Microsoft Internet Explorer or Netscape. Check out
the version that the compiler supports. Compilers that
require a browser will not run on a computer that does
not have the required browser installed. However,
there are ebook HTML compilers that don't require you
to have any browser installed on your computer. These
compilers run on any Windows system.

If you choose a compiler that requires a browser,
check to ascertain that the browser is installed
correctly and that it is properly configured to the
specifications of the compiler. Check to see if
certain functions are turned off or on, and make any
adjustments according to the compiler instructions.

Security is an essential element of any compiler,
regardless of whether you plan to sell or give away
your ebook. One of the main reasons for using a
compiler is to prevent the reader from modifying the
contents. A secure compiler allows access only to the
pages you want the user to access unless they enter a
correct password.

To find out how secure an ebook HTML compiler is, open
an ebook on it. While it is open, check the temporary
directory of your computer. This can usually be
accessed by typing in C:\Windows\temp. If you see a
bunch of files when your ebook is open or running, it
means that your computer is decompressing the secure
data from your ebook before showing the ebook to the
viewer. This method is not secure! It means that
anyone with the knowledge of how to access these
temporary files can steal the secure data and then
they can fiddle with your ebook to their evil heart's
desire. Remember, one of the main purposes of buying
and using an HTML compiler is to protect your
property.

Next, let's discuss passwords. When trying to choose
an ebook Compiler, check out the type of passwords
that the compiler supports. Almost all compilers offer
some kind of password protection that insures that the
user can only access the contents they have purchased
from you. However, the best compilers offer varied
ways to generate different types of passwords. Choose
a compiler that gives you the options of secure,
user-friendly, and open password generation.

Another important factor when it comes to passwords is
how the compiler generates them. A compiler that has
internal password protection generation built into the
software is more secure than compilers that link to
live Internet password control systems.

Find out if the compiler generates passwords online.
If it has this option, it allows you to choose any
payment processing system you want or to do the
payment processing yourself.

Next, look into the size of ebook the compiler
supports. The best compilers can create ebooks up to 2
GB in size without decompressing the HTML pages or
images to your hard disk. Usually, ebooks that are 2
GB in size can easily support 6 GB of compressed data.
The catch here is that only text files will generally
be compressible.

You do not want a compiler that decompresses this
amount of data when the user attempts to open your
ebook. This would mean that anyone who purchases your
ebook will have to wait for all the data to decompress
before they can access your ebook right after
downloading it. So look for compilers that only
decompress temporarily files that are NOT HTML to the
local hardisk. Non-HTML files include Flash, Word, and
Acrobat files. This type of compiler is more secure
and certainly faster.

Make sure the compiler you choose is compatible with
your system software. Check out what version of
Windows it requires, and make sure you have that
version before buying your compiler.

Support issues are extremely important. Choose a
compiler that includes an installation program. This
program allows your user to choose a number of
different places on their computer to install the
ebook, to place a shortcut on their desktop, and to
add the ebook, if they choose, to the Start Programs
menu.

You also want excellent and accessible vendor support.
Make sure you can access quick technical support! At
three o'clock in the morning, this factor will be VERY
important. Also, check to see the terms of free
technical support offered. Unlimited technical support
is obviously the best option.

Check to see if the company that puts out the compiler
software offers a service level agreement. This
agreement is to assure you of their quality response
to your questions or problems.

A good thing to consider is how long the compiler has
been on the market. Usually, the version number will
give you an idea. The longer the program is on the
market, the higher the version number, the more bugs
have been worked out.

When choosing an ebook compiler, do not be swayed by
incredible promises and dazzling sales copy. Do your
homework first, and then consider all the above issues
and factors before choosing an ebook compiler.

Ebook Marketing article series : 4. Ovecoming Writer's Block

What is writer's block?

Well, I just can't think of a single darn thing to
say. Oh well, I'm outta here!

Sound familiar? No! Oh, get real! We've all
experienced this phenomenon when we absolutely have to
write something, particularly on deadline. I'm talking
about. . . . .uh, I can't think of what the word is .
. . oh, yes, it's on the tip of my tongue . . . it's:

WRITER'S BLOCK!!!!

Whew! I feel better just getting that out of my head
and onto the page!

Writer's block is the patron demon of the blank page.
You may think you know EXACTLY what you're going to
write, but as soon as that evil white screen appears
before you, your mind suddenly goes completely blank.
I'm not talking about Zen meditation
stare-at-the-wall-until-enlightenment-hits kind of
blank.

I'm talking about sweat trickling down the back of
your neck, anguish and panic and suffering kind of
blank. The tighter the deadline, the worse the anguish
of writer's block gets.

Having said that, let me say it again. "The tighter
the deadline, the worse the anguish of writer's block
gets." Now, can you figure out what might possibly be
causing this horrible plunge into speechlessness?

The answer is obvious: FEAR! You are terrified of that
blank page. You are terrified you have absolutely
nothing of value to say. You are afraid of the fear of
writer's block itself!

It doesn?t necessarily matter if you've done a decade
of research and all you have to do is string sentences
you can repeat in your sleep together into coherent
paragraphs. Writer's block can strike anyone at any
time. Based in fear, it raises our doubts about our
own self-worth, but it's sneaky. It's writer's block,
after all, so it doesn't just come and let you know
that. No, it makes you feel like an idiot who just had
your frontal lobes removed through your sinuses. If
you dared to put forth words into the greater world,
they would surely come out as gibberish!

Let's try and be rational with this irrational demon.
Let's make a list of what might possibly be beneath
this terrible and terrifying condition.

1. Perfectionism. You must absolutely produce a
masterpiece of literature straight off in the first
draft. Otherwise, you qualify as a complete failure.

2. Editing instead of composing. There's your
monkey-mind sitting on your shoulder, yelling as soon
as you type "I was born?," no, not that, that's wrong!
That's stupid! Correct correct correct correct?

3. Self-consciousness. How can you think, let alone
write, when all you can manage to do is pry the
fingers of writer's block away from your throat enough
so you can gasp in a few shallow breaths? You're not
focusing on what you're trying to write, your focusing
on those gnarly fingers around your windpipe.

4. Can't get started. It's always the first sentence
that's the hardest. As writers, we all know how
EXTREMELY important the first sentence is. It must be
brilliant! It must be unique! It must hook your
reader's from the start! There's no way we can get
into writing the piece until we get past this
impossible first sentence.

5. Shattered concentration. You're cat is sick. You
suspect your mate is cheating on you. Your electricity
might be turned off any second. You have a crush on
the local UPS deliveryman. You have a dinner party
planned for your in-laws. You . . . Need I say more.
How can you possibly concentrate with all this mental
clutter?

6. Procrastination. It's your favorite hobby. It's
your soul mate. It?s the reason you've knitted 60
argyle sweaters or made 300 bookcases in your garage
workshop. It's the reason you never run out of Brie.

FACE IT ? IT?S ONE OF THE REASONS YOU HAVE WRITER'S
BLOCK!

How to Overcome Writer's Block

Okay. I can hear that herd of you running away from
this article as fast as you can. Absurd! you huff.
Never in a million years, you fume. Writer's block is
absolutely, undeniably, scientifically proven to be
impossible to overcome.

Oh, just get over it! Well, I guess it's not that
easy. So try to sit down for just a few minutes and
listen. All you have to do is listen ? you don't have
to actually write a single word.

Ah, there you all are again. I am beginning to make
you out now that the cloud of dust is settling.

I am here to tell you that WRITER'S BLOCK CAN BE
OVERCOME.

Please, remain seated.

There are ways to trick this nasty demon. Pick one,
pick several, and give them a try. Soon, before you
even have a chance for your heartbeat to accelerate,
guess what? You're writing.

Here are some tried and true methods of overcoming
writer's block:

1. Be prepared. The only thing to fear is fear itself.
(I know, that's a clich?but as soon as you start
writing, feel free to improve on it.) If you spend
some time mulling over your project before you
actually sit down to write, you may be able to
circumvent the worst of the crippling panic.

2. Forget perfectionism. No one ever writes a
masterpiece in the first draft. Don't put any
expectations on your writing at all! In fact, tell
yourself you're going to write absolute garbage, and
then give yourself permission to happily stink up your
writing room.

3. Compose instead of editing. Never, never write your
first draft with your monkey-mind sitting on your
shoulder making snide editorial comments. Composing is
a magical process. It surpasses the conscious mind by
galaxies. It's even incomprehensible to the conscious,
editorial, monkey-mind. So prepare an ambush. Sit down
at your computer or your desk. Take a deep breath and
blow out all your thoughts. Let your finger hover over
your keyboard or pick up your pen. And then pull a
fake: appear to be about to begin to write, but
instead, using your thumb and index finger of your
dominant hand, flick that little annoying ugly monkey
back into the barrel of laughs it came from. Then jump
in ? quickly! Write, scribble, scream, howl, let
everything loose, as long as you do it with a pen or
your computer keyboard.

4. Forget the first sentence. You can sweat over that
all-important one-liner when you've finished your
piece. Skip it! Go for the middle or even the end.
Start wherever you can. Chances are, when you read it
over, the first line will be blinking its little neon
lights right at you from the depths of your
composition.

5. Concentration. This is a hard one. Life throws us
so many curve balls. How about thinking about your
writing time as a little vacation from all those
annoying worries. Banish them! Create a space, perhaps
even a physical one, where nothing exists except the
single present moment. If one of those irritating
worries gets by you, stomp on it like you would an
ugly bug!

6. Stop procrastinating. Write an outline. Keep your
research notes within sight. Use someone else's
writing to get going. Babble incoherently on paper or
on the computer if you have to.

Just do it! (I know, I stole that line from
somewhere?). Tack up anything that could possibly help
you to get going: notes, outlines, pictures of your
grandmother. Put the cookie you will be allowed to eat
when you finish your first draft within sight ? but
out of reach. Then pick up the same type of writing
that you need to write, and read it. Then read it
again. Soon, trust me, the fear will slowly fade away.
As soon as it does, grab your keyboard ? and get
writing!

Ebook Marketing Article series : 3. How to Write an Ebook

The hardest part of writing is the first sentence.
When you look at the whole project, it seems like an
impossible task. That's why you have to break it down
into manageable tasks. Think of climbing a mountain.
You are standing at the foot of it and looking up at
its summit vanishing into the clouds. How can you
possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain ? step by
step.

Now think of writing your ebook in the same light. You
must create it step by step, and one day, you will
take that last step and find yourself standing on the
summit with your head in the clouds.

The first thing you have to do, as if you actually
were a mountain climber, is to get organized. Instead
of climbing gear, however, you must organize your
thoughts. There are some steps you should take before
you begin. Once you've gone through the following
list, you will be ready to actually begin writing your
ebook.

Beginning Steps to Writing an ebook

First, figure out your ebook's working title. Jot down
a few different titles, and eventually, you'll find
that one that will grow on you. Titles help you to
focus your writing on your topic; they guide you in
anticipating and answering your reader's queries. Many
non-fiction books also have subtitles. Aim for clarity
in your titles, but cleverness always helps to sell
books ? as long as it's not too cute. For example,
Remedies for Insomnia: twenty different ways to count
sheep. Or: Get off that couch: fifteen exercise plans
to whip you into shape.

Next, write out a thesis statement. Your thesis is a
sentence or two stating exactly what problem you are
addressing and how your book will solve that problem.
All chapters spring forth from your thesis statement.
Once you've got your thesis statement fine-tuned,
you've built your foundation. From that foundation,
your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your
ebook. Remember: all chapters must support your thesis
statement. If they don't, they don't belong in your
book. For example, your thesis statement could read:
We've all experienced insomnia at times in our lives,
but there are twenty proven techniques and methods to
give you back a good night's sleep.

Once you have your thesis, before you start to write,
make sure there is a good reason to write your book.
Ask yourself some questions:

* Does your book present useful information and is
that information currently relevant?

* Will you book positively affect the lives of your
readers?

* Is your book dynamic and will it keep the reader's
attention?

* Does you book answer questions that are meaningful
and significant?

If you can answer yes to these questions, you can feel
confident about the potential of your ebook.

Another important step is to figure out who your
target audience is. It is this group of people you
will be writing to, and this group will dictate many
elements of your book, such as style, tone, diction,
and even length. Figure out the age range of your
readers, their general gender, what they are most
interested in, and even the socio-economic group they
primarily come from. Are they people who read fashion
magazines or book reviews? Do they write letters in
longhand or spend hours every day online. The more you
can pin down your target audience, the easier it will
be to write your book for them.

Next, make a list of the reasons you are writing your
ebook. Do you want to promote your business? Do you
want to bring quality traffic to your website? Do you
want to enhance your reputation?

Then write down your goals in terms of publishing. Do
you want to sell it as a product on your website, or
do you want to offer it as a free gift for filling out
a survey or for ordering a product? Do you want to use
the chapters to create an e-course, or use your ebook
to attract affiliates around the world? The more you
know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction,
keep the format from chapter to chapter fairly
consistent. Perhaps you plan to use an introduction to
your chapter topic, and then divide it into four
subhead topics. Or you may plan to divide it into five
parts, each one beginning with a relevant anecdote.

How to make your ebook "user friendly"

You must figure out how to keep your writing engaging.
Often anecdotes, testimonials, little stories, photos,
graphs, advice, and tips will keep the reader turning
the pages. Sidebars are useful for quick, accessible
information, and they break up the density of the
page.

Write with a casual, conversational tone rather than a
formal tone such as textbook diction. Reader's respond
to the feeling that you are having a conversation with
them. Break up the length and structure of your
sentences so you don?t hypnotize your readers into
sleep. Sentences that are all the same length and
structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of
practice. Make a schedule to write at least a page a
day. Read books and magazines about the process of
writing, and jot down tips that jump out at you. The
art of writing is a lifetime process; the more you
write (and read), the better your writing will become.
The better your writing becomes, the bigger your sales
figures.

In an ebook that is read on the screen, be aware that
you must give your reader's eye a break. You can do
this by utilizing white space. In art classes, white
space is usually referred to as "negative space."
Reader's eyes need to rest in the cool white oasises
you create on your page. If your page is too dense,
your reader will quit out of it as soon as their eyes
begin to tear.

Make use of lists, both bulleted and numbered. This
makes your information easy to absorb, and gives the
reader a mental break from dissecting your paragraphs
one after the other.

Finally, decide on an easy-to-read design. Find a font
that's easy on the eyes, and stick to that font
family. Using dozens of fonts will only tire your
readers out before they've gotten past your
introduction. Use at least one and a half line
spacing, and text large enough to be read easily on
the screen, but small enough so that the whole page
can be seen on a computer screen. You will have to
experiment with this to find the right combination.

Of course, don't forget to run a spell and grammar
check. You are judged by something as minor as correct
punctuation, so don?t mess up a great book by tossing
out semicolons randomly, or stringing sentences
together with commas. (By the way, that's called a
"comma splice.")

Last of all, create an index and a bibliography.
That's it! You've written a book! Now all you have to
do is publish your ebook online, and wait for download
request from your website visitors.

Ebook Marketing Article series : 2. Ebooks are Promotional Powerhouses

Ebooks are part of the new frontier of cyberspace.
They are an entirely new medium for sharing marketing
information, ideas, techniques, and expert knowledge.
Each day the number of people accessing the Internet
grows, causing the exposure of your ebook to increase
incrementally. It's obvious why electronic
self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to
forever banish the printed word to the dustbin of
history. Books in print have their own special
qualities and merits, and the world would be
diminished by their disappearance.

Having said that, let's look at what makes ebooks so
important and so unique. Ebooks have certain abilities
and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and
their production cost is inexpensive. Just think about
it: you don't need a publisher, an agent, a printing
press, offset film, ink, paper, or even a distributor.
You just need a great concept, the ability to write it
or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly
distributed online. They are also easily updated; they
do not require a second print run. All you need is to
go into your original creation and modify the text or
graphics. Because of this flexibility, ebooks can
change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have
to go to a bookstore or search through endless titles
at an online bookstore. All you have to do is download
it from a website, and presto! It's on your computer,
ready to be read.

Ebooks are interactive. This is one of the most unique
and specific qualities that ebooks offer. You can add
surveys that need to be filled out, order forms for
customers to purchase your products or goods, sound
and video that draw your reader into the virtual world
of your ebook, even direct links to relevant sites
that will expand your ebook outward. The potential is
virtually limitless.

Ebooks have a particular kind of permanence that other
mediums do not possess. Television shows and radio
shows air once, and then may rerun a few times. Ebooks
remain on your computer for as long as your choose,
and they can be read and reread whenever you choose
to. They can even be printed out and stored on the
shelves of your traditional home library.

Another wonderful quality is that ebooks have no
barriers in terms of publishing. You don't need to go
through the endless process of submitting your
manuscript over and over again, and then once you land
an agent, having the agent submit your manuscript over
and over again. Nor do you have to shell out thousands
of dollars for printing a self-published book. All
ebooks require is a writer and appropriate software.
Figure out your market, write your book, post it on
your website, and with the right business savvy, your
audience will come to you.

Finally, you have creative control over your ebook.
You don?t have to compromise with an editor or the
publishing trends of the time. You don't have to
haggle with a designer or wait for copyedited galleys
to arrive by snail mail. You are in complete control
of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote
your business and drive quality traffic to your
website. Once posted on your site, you can turn them
into a daily course, which brings your customer back
to read the next chapter. You can use them as a free
gift for making a purchase or for filling out a
survey. Put your ebook on a disc, and you will have an
innovative brochure. Blow your competition away by
inserting the disc into your sales packages.

The most effective marketing products are those that
are unique. Copyright your ebook, and immediately, you
have a powerful tool that you, and you alone, can
offer to the public. People will have to visit your
site to acquire your ebook, which increases the flow
of quality traffic and the potential of sales and
affiliate contacts.

Make sure that you keep your ebook current. Update it
frequently as the market and trends change. Add new
advice and techniques to show your prospects how your
goods or services can enrich their lives. By
constantly keeping abreast of new trends and
techniques, you can continue to see profits from your
ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can
test their marketing potential without putting out
hardly any cash at all. You can even produce an ebook
one copy at a time, each time you receive an order,
eliminating the need for storage and inventory. By
this method, you can gauge the saleablity of your
ebook, and make adjustments as necessary until the
orders start pouring in. Ebooks allow you to learn
about your market and customer habits and motivation
over a period of time, without risking your precious
financial resources. They also provide you with an
invaluable way to gather marketing information, which
you can use in many different facets of your business.

Use your ebook to discover what the specific goals and
problems are in your specific industry. Then figure
out how to solve these problems, and publish an ebook
with this invaluable information. This will increase
the value of your business, upgrade your reputation,
and get you known as an expert in your field.

You can extend the value of single ebook by breaking
the book down into chapters for a serial course, into
special reports available on your website, or into
audio or visual tapes. Ebooks can be broken down into
several different promotional materials by excepting
some of the articles and using them to promote your
product. You can include a catalog in your ebook to
promote all the products or services you sell. You can
include a thank-you note for reading your book and an
invitation to download a trial version of your
product. Or you can include a form for your audience
to contact you for further information or with
questions, thereby building your business
relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of
individually producing separate promotional materials.
You can use a single ebook to entice new prospects and
to sell new products to your current customers.

No other medium has this kind of flexibility and
ability for expansion. Think of your ebook like a
spider spinning a beautiful and intricate web. Now go
and create that web, and see how many customers and
prospects you can catch!